Exotic Cars in Miami Beach

Typography

Illustration

Art Direction

Summer marketing campaign for an exclusive car rental company in Miami. The goal this time was to evoke luxury and exclusivity through minimal, statement-driven design. Rather than showcasing their inventory I based the campaign on typographic design to capture attention and create intrigue. The campaign extended beyond outdoor media, carrying through social media platforms and their website, reinforcing a cohesive and elevated brand presence across all channels.